Tuesday, April 24, 2018

The motor that never stops

What is in the air lately?

Several calls and texts have been received the last few days from DW Agents we haven't heard from in a good while -- all with updates on new merchant accounts they are working on and some of them with BIG monthly volume.

Cora, Marlyn and Ileen are three that come to mind!  WAYTOGO, LADIES!  

You've got to love a biz that has its own motor running that never stops.  Guess it's because people never stop using their credit/debit/smartphone/non-cash ways to make purchases at coffee shops, donut shops, grocery stores, restaurants, jewelry stores, casinos, auto repair shops, to name a few of the merchant establishments that DW Agents get paid commissions on monthly!

We are so thankful for John Daniels, David Daniels, Anthony and Avita and the whole Digital World Team.

And the recent uptick in Agent activity indicates that a lot of you are thankful, too.


Tuesday, April 17, 2018

Do you feel guilty for taking those DW checks?

What a surprise to get a Digital World check the other day -- was not expecting one.  Haven't been doing anything worthy of one.

Have been busy with other projects -- and life events -- so not much happening here for my personal Digital World front.

And look here!  Two Digital World Agents were nonetheless actively helping merchants last week and I got paid!

Thank you, Kathy O'Connell and Nabeel Shahzad.  If I'm not mistaken there are a few of you other DW Agents who also made a few bucks from Digital World even without your paying attention.

If you are looking at Digital World and wondering if it is a real business and if there are any people making any $$ at it, let me be the first to tell you that it is real and yes, there are a lot of us who should feel guilty for taking those DW checks every month.  

Get your DW web-office.  Watch a few of the training videos.  Print off a targeted brochure for a merchant you want to approach. 

Then get out there.  

Every day there are hundreds of merchants across the US who are clients of Digital World's processors, hundreds of them of long-standing, as in months and years on the service.  But also every day there are new merchants being introduced to how Digital World can cut dollars off their processing bill monthly.

Just ask Kathy and Nabeel!

Nabeel Shahzad and his lovely wife,  Shumalia

Ken and Kathy O'Connell

Tuesday, April 3, 2018

Throw Back Tuesday!

Find a niche and fill it:

You may have the desire to provide as much as you can to as many people as you can. But with that kind of thinking, you’re just setting yourself up for failure. It’s impossible to be everything to everyone. You can try, but you will fail 100% of the time.
Everyone isn’t your target market (or they shouldn’t be), so why should you try and be everything to everyone?
Put yourself in the shoes of a potential customer. If you needed a lawyer to handle your personal injury case, would you choose a personal injury lawyer who specializes in these types of cases or would you go with a lawyer who handles these cases among their many others? You’d go with the first. Why? Because they have a set focus and niche and only spend their time within that area of focus, meaning they’re highly skilled and knowledgeable in that area. This is exactly what you need to be doing if you want to be considered a thought leader in your industry.
When you try to be everything to everyone, you face several challenges and dangers. Here’s the hazardous road you’ll drive down if you choose this method of thinking:
  • Your brand message becomes lost because you’re straying from it.
  • Lose value to your brand.
  • Slows down your business growth.
  • Takes away the time you could be spending providing better, more meaningful efforts.
  • The more you try and do, the less consistent you are with your work so you deliver mediocre instead of great work.
  • Gives off a sense of desperation.
  • Get easily burnt out.
Basically, trying to be everything to everyone means you’ll be nothing to no one.
The only way to be a thought leader in your industry is to focus and go narrow and deep into a niche. You earn more from this method of thinking, and can offer more to your target audience. It’s much easier and more profitable to connect with a smaller, more focused niche in a bigger way than it is to try and connect with a large, broad audience in a big way. Your mind and efforts aren’t being pulled in every direction, so you have the time and capability to offer a higher value to your audience. When you focus and go more narrow and deep, you offer the less-is-more method, which works greatly for you and is appreciated by your customers.
Your brand is stronger and your business grows faster when you’re focused. When you offer concentrated services to a target audience, 3 things happen: it’s easier to find your customers, it’s easier to convince potential customers to become loyal customers and your expertise in your industry grows, which in turn attracts more customers your way.
It’s human nature to not want to limit yourself and your abilities or turn away someone who could be a potential customer. But you will actually find more customers and more easily find them and turn them into loyal customers when you focus and go narrow and deep into a niche. You become indispensible, needed and highly sought after for your skills in your niche area. You turn yourself into the go-to thought leader in your industry, and that’s exactly what your goal should be.


Decide on a DW 'niche' and see if that path doesn't help your merchant-gathering efforts gain serious traction!


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