ASSIGNMENT Tuesday
It's back to school, kids! Time for you to be learning what you're
doing! There's a great little video I just discovered in the interface
called
"Merchant Services 101".
It's brief, very well done and actually answers a
couple of lingering questions that I have had about chargebacks. Love the training! There is always
something new in there: and you don't have to do it all at
one time but it's fun every so often to get in there and look at
one of the training videos.... the Pivotal app training is really helpful. We love Jessica:)
Make some time to watch a vid from your interface today!
*************
Meanwhile, back at the EMV ranch...
Mr. Merchant: Help protect your customers and your business
When it comes to enhanced
security for your customers, chip-activated terminals are taking things
to a whole new level. So how does it work? Chip cards and chip-activated
terminals work together to protect in-store payments. A unique one-time
code is generated behind-the-scenes that is needed for the transaction
to be approved—a feature that is virtually impossible to replicate in
counterfeit cards. It’s easy for your customers to use and for you to
adopt.
*************
EMV MYTH #2:
Myth 2: Merchants are required by the government to upgrade to EMV-enabled systems by October 2015.
Verdict: False.
Last year,
President Obama announced
that payment card providers must issue secure chip-and-pin cards to
their customers by October of this year. At that point, liability for
fraudulent transactions will shift from the credit card provider to the
merchant, if the merchant hasn't upgraded their system to read
EMV-enabled cards.
According to a new report by POS system provider
Lightspeed,
45 percent of retailers are poised to miss this deadline, either
because they don't understand the new rules around EMV or they don't
want to spend the time or money upgrading their system. But contrary to a
common misconception, the government's October deadline only applies to
card issuers — merchants are not required to upgrade their systems by
then, although they would be smart to if they wish to reduce their own
liability.
- See more at: http://www.businessnewsdaily.com/8087-emv-facts-and-myths.html#sthash.vS9gv0VP.dpuf
Myth 2: Merchants are required by the government to upgrade to EMV-enabled systems by October 2015.
Verdict: False.
Last year,
President Obama announced
that payment card providers must issue secure chip-and-pin cards to
their customers by October of this year. At that point, liability for
fraudulent transactions will shift from the credit card provider to the
merchant, if the merchant hasn't upgraded their system to read
EMV-enabled cards.
- See more at: http://www.businessnewsdaily.com/8087-emv-facts-and-myths.html#sthash.vS9gv0VP.dpuf
Myth 2: Merchants are required by the government to upgrade
to EMV-enabled systems by October 2015.
Verdict: False.
Last year, President
Obama announced that payment card providers must issue secure
chip-and-pin cards to their customers by October of this year. At that point,
liability for fraudulent transactions will shift from the credit card provider
to the merchant, if the merchant hasn't upgraded their system to read
EMV-enabled cards.
Myth 2: Merchants are required by the government to upgrade to EMV-enabled systems by October 2015.
Verdict: False.
Last year,
President Obama announced
that payment card providers must issue secure chip-and-pin cards to
their customers by October of this year. At that point, liability for
fraudulent transactions will shift from the credit card provider to the
merchant, if the merchant hasn't upgraded their system to read
EMV-enabled cards.
According to a new report by POS system provider
Lightspeed,
45 percent of retailers are poised to miss this deadline, either
because they don't understand the new rules around EMV or they don't
want to spend the time or money upgrading their system. But contrary to a
common misconception, the government's October deadline only applies to
card issuers — merchants are not required to upgrade their systems by
then, although they would be smart to if they wish to reduce their own
liability.
- See more at: http://www.businessnewsdaily.com/8087-emv-facts-and-myths.html#sthash.vS9gv0VP.dpuf
Myth 2: Merchants are required by the government to upgrade to EMV-enabled systems by October 2015.
Verdict: False.
Last year,
President Obama announced
that payment card providers must issue secure chip-and-pin cards to
their customers by October of this year. At that point, liability for
fraudulent transactions will shift from the credit card provider to the
merchant, if the merchant hasn't upgraded their system to read
EMV-enabled cards.
According to a new report by POS system provider
Lightspeed,
45 percent of retailers are poised to miss this deadline, either
because they don't understand the new rules around EMV or they don't
want to spend the time or money upgrading their system. But contrary to a
common misconception, the government's October deadline only applies to
card issuers — merchants are not required to upgrade their systems by
then, although they would be smart to if they wish to reduce their own
liability.
- See more at: http://www.businessnewsdaily.com/8087-emv-facts-and-myths.html#sthash.vS9gv0VP.dpuf
************
ROAD TRIP!!! 
Good
Tuesday Greetings:
DWP is booming with Calif, SC, GA, NC and CO leading States over past 4 days.
One Agent enrolling 6 new Agents today.
He is x cited bout making $600.
If u r within 200 miles of Sacramento, CA,
come to the DWP event TONITE. Barb and I driving more miles than that-one way.
Great Webinar last nite and that is best way to show biz across USA!
WEBINARS BY REQUEST!
MikeLammons via text
***********
Print and share with your stubborn merchant today!!
The Top 10 Benefits of Credit Cards: Merchants
- Accepting credit cards legitimizes your business.
By
displaying the logos of the credit cards you accept at your cash
register or on your website, you grab a cardholder’s attention and
create in them a sense of trust in your business. They trust the credit card brands
enough to carry them in their wallets, and that trust transfers to the
merchants who accept them. When they trust you, they’re more likely to
buy from you. DWP offers processing solutions by industry to suit all types of businesses.
Accepting credit cards can boost sales.
When you take your business from a cash-only operation to one that accepts credit and debit cards,
your potential customer base broadens tremendously. The more customers
you attract, the more likely you are to make additional sales.
- Accepting credit cards helps level the playing field with your competition.
The
businesses with whom you compete are already accepting credit cards, so
you really need to take that step in order to survive.
- Credit cards encourage buying in general, and impulse buying in particular.
Shoppers
feel in control when they use credit and debit cards. They like being
able to complete transactions quickly and easily without having to run
to the ATM for cash or write a check, both of which are limited to their
available funds. Some studies have indicated that customers tend to
spend more when they’re paying with plastic instead of cash, most likely
due to the credit line their card provides.
Accepting credit cards can improve your cash flow.
Credit
card transactions are processed electronically and settled quickly,
with proceeds typically deposited into your bank account by your
processor within a couple of days. This means no more waiting for checks
to clear, no more billing and waiting to collect from your customers,
and less cash to handle.
- Accepting credit cards is practically a requirement if you do business online.
The vast majority of transactions on the Internet are paid for with credit cards. If you are an e-commerce merchant, you can’t afford not to accept plastic.
Accepting credit cards eliminates the risk of accepting a bad check.
One
bounced check can take a big chunk out of your profit for the day, not
to mention the time wasted tracking down the customer to make good on
the sale. Credit card transactions are screened as they are processed to
reduce the risk of fraud. You can also rely on a reputable merchant
services provider like DWP to deliver secure credit card processing that helps protect you and your customers from data breach and identity theft.
- Credit cards are convenient for shoppers, who seek out merchants that accept them.
Customers
want to choose the method of payment that’s most convenient and
beneficial for them. Frequently that means credit cards, especially if
they offer points, mileage or other awards that are attractive to them.
Can you afford to lose a customer just because you don’t offer a credit
card option?
Accepting credit cards is a relatively inexpensive business expense.
Credit
card processing is a highly-competitive industry today, so you’re
likely to find a merchant services package that suits your budget. Credit card processing rates are so low even the smallest mom-and-pop outfit can easily afford to
accept credit cards.
- Getting set up to accept credit cards is quick and easy.
At DWP we can process your merchant account application
immediately and have you ready to process credit card sales within 24 to
48 hours.
