What is EMV?
When the calendar turns over to October, 2015, the major credit card companies will shift their liability to you, the retailer, for credit card fraud unless you have installed EMV technology in your store. EMV’s big push has been and will continue delivering chip-enabled new credit and debit cards to your customers. With the EMV launch, every customer will enter a PIN for purchase transactions, an additional security step meant to stifle credit/debit card fraud. This is a very big deal and way past due here in the United States. The PIN adds an extra level of security that protects you and your customers. The chip itself adds more advanced encryption to every transaction, also protecting your business and your customers' payment data.
What is the mandate for EMV?
There's no government mandate or fixed time line but times change and businesses must change with it to remain relevant and profitable. This is just a cost of doing business. If a merchant does not switch to EMV, their PCI compliance is at stake, their security risks increase and may fall behind. Not converting will cost businesses short-term profitability and long-term future with your business. Visa, MasterCard, American Express and Discover want the country converted to smart cards by October 2015
Why the Merchant should switch over to EMV.
1. Chargebacks will be lowered.
2. Customers expect it.
3. They stay in business.
CHIP CARDS, BY THE NUMBERS
·
1 billion: EMV cards to be issued by the end of 2015
· 13 million: Retail point-of-sale systems that need upgrading or replacing to be EMV-compliant
· 40%: Percentage of U.S. debit cards that will be issued as EMV cards by the end of 2015
· 70%: Percentage of U.S. credit cards that will be issued as EMV cards by the end of 2015
· 86%: Percentage of financial institutions that plan on issuing EMV debit cards in the next two years
· $3.50: Average cost for issuing a new EMV card
· $500: Average cost of an EMV-compliant point-of-sale terminal
The move to EMV in the United States is long overdue. However, it is a reasonable approach to thwarting credit and debit card fraud in card-present transactions. No one likes change but this is a change that must occur to better protect businesses as well as customer data.
How does this Affect You?
The credit card processing industry is in the midst of a monumental shift in the way credit cards are used, affecting every one of the 11,000,000 businesses nationwide.
THIS IS HUGE. Not only are you now part of this great company but you are in it at a perfect time and you have the opportunity to offer FREE EMV Terminals. Not only is the terminal FREE, it also accepts Apple Pay and Google wallets.This is a once in a lifetime change in the credit card industry. Not only are you starting this business in it's beginning stages; you are also starting at one of its most important times. This is not only a GAME CHANGER this can be a LIFE CHANGER FOR YOU! If you want to to have financial freedom, this is the time to take advantage of the great opportunity that was given to you.
EMV is NOW.
Merchant Guard is NOW.
Are you ready for Now?
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Do you realize your income could be set for life by the end of 2015?
Just GET CRACKIN' NOW!
TWO SIMPLE THINGS:
Let a merchant know you can get him a free emv-ready terminal.
Let a merchant using square know about PayAnywhere.
AND:
Let someone else know you can get them a start in the card processing industry!
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