The Un-dead Horse

      IT'S COMING~~

It'll be here before you know it!

Stay tuned for incredible news from the DW/Stryde front.  Some of that news may be from YOUR team!
 
 The easiest approach to a merchant IN THE UNIVERSE surely must be ours with Digital World:  

"Our company helps business owners recover, recapture and reduce business expenses -- over $400 million has been recovered for our clients in the past decade.  Just schedule a NO OBLIGATION 15 min. Discovery Call today."

 There is no upfront cost to the merchant:  if we don't get them MONEY, they don't owe us a dime!  It's Christmas in November already!

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Great training with EPI Exatouch expert tomorrow:   check your interface for details!

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Talk fraud to your merchants:

Point-of-sale credit card theft has remained high in the U.S., where 47 percent of all credit card fraud occurs, though the country only represents 24 percent of worldwide credit card volume, according to CreditCards.com.

A full one quarter of American cardholders have been victims of card fraud.  And it's because here, old credit card technology is still widely in use.
Craig Shearman, vice president of government affairs and public relations at the National Retail Federation, said the U.S. has been slow in adopting the latest and greatest credit card tech and moving on from the magnetic strip.

"That magnetic strip is about as sophisticated as an eight-track tape from the 1980s," he said.
Magnetic strips are relatively easy to copy. And blank magnetic strip cards, at the same time, are easy and legal to come by. The strip technology on your credit and bank card is the same technology hotels use today in throwaway guest room keys.

But there is a better credit card technology out there, said Shearman, and it is  The EMV (short for Europay MasterCard Visa) card, equipped with a more secure data chip, is currently being ushered into wide use by American card users. Chip cards create a unique code at every purchase, making it much more difficult to create a fraudulent copy.

Chip cards also emit a signal at each purchase, signaling legitimate use.  "It's not something that's as easy to create as a magnetic strip," said Shearman.
Retailers across the country were given an October 2015 deadline to begin implementing chip card technology in stores. So far, around 1.6 million stores locations — or one-third of all store locations — are chip card-enabled, according to MasterCard.

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 This horse isn't dead: that's why we keep beating it!

U.S. Credit Card Fraud Could Top $10 Billion by 2020

New card fraud protection technology has been slow to catch on in the United States. 

 Source: http://losspreventionmedia.com/insider

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Get some  merchants set up for a Stryde audit  this week and let them know some of the above info --- that will lead to Good Stuff!  For them and for you!