First Summer Perspectives

WHERE DOES DWP SIT ON DR. KING'S PROSPERITY CURVE?

 

 

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PERSPECTIVE FROM THE INBOX:

U gotta understand this opportunity with DWP. This  new company is formulating now  in   A 60 + year old industry WITHOUT a network marketing opportunity. 

Become an Agent  and share this info with all your friends.

DO THIS FOR YOURSELF OR YOUR KIDS OR YOUR GRANDKIDS.

If someone does not have $195.00 ONE TIME, I would recommend they change what they are doing.

Michael R. Lammons
Global Sales Manager
Digital World Pay

559 824 3254 Cell & Text

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 THE THIRD MOST PERSUASIVE WORD IN ENGLISH ( this is science, SO USE IT!):

3. Because

In a study from the classic book Influence by Robert Cialdini, tests were conducted on requests from a person in a hurry to use an in-office copy machine. The tests examined how different requests might affect people’s willingness to allow this person to “cut” in line.

In the first test, the participant simply stated:

Excuse me, I have 5 pages. May I use the Xerox machine?

In this scenario, around 60% of people allowed him to cut in line and use the machine first.

In the next scenario, the request was slightly tweaked. This time the participant said:

I have 5 pages. May I use the Xerox machine, because I am in a rush?

Did you see the ever-so-subtle difference between the two?

Let’s break this down: Not only was the request only minimally changed, but the “because” (his reason) was barely a reason at all! “Because I’m in a rush” wouldn’t stand up as a good excuse for most of us, right? Isn’t a majority of the working world in a rush?

Despite what we might like to believe, around 94% of people allowed him to cut in line this time!

If you think that’s strange, check out the request used in the 3rd and final test:

Excuse me, I have 5 pages. May I use the Xerox machine because I have to make copies?

That went from having a barely passable reason to absolutely no reason at all for letting the man cut. In spite of this, 93% of people let him cut on this third trial, only a 1% drop from when he had a weak reason (“I’m in a rush”) and a 33% improvement vs. the first test.

According to Cialdini:

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.

Here’s the bottom line: Many companies are proud of the features that their product (or service) can offer, and that’s fine, but you have to remember that when you are focusing on writing persuasive copy, it all comes down to answering your customer’s #1 question:  What’s in it for me?

Although “because” may appear to have some sort of brainwashing effect on people at Xerox machines, it’s only really a matter of reasoning: even giving weak reasons have been shown to be more persuasive than giving no reason at all.

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 So how can you use this with a merchant?

"May I get your app in today BECAUSE Oct. 1 will be here in just 8 weeks!"

or any other variation...IDEAS?  Please share how you are using this powerful persuasive word to build your team!

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Recorded Wrap up Call last night:  click here.

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Come on over and see what we will build.... BECAUSE!