Tuesday, May 26, 2015

Biz card

F.Y.I. if the subject of market saturation comes up ever -- how interesting is this?!

In fact, as long as there is a market for a product, there will be new opportunities for distributors. For example, in a 10 year period Amway developed a whole new market for its products in the Japanese market, racking up a billion dollars a year in sales. Networking companies in the U.S. are constantly cracking new demographic markets. For instance, the fast growing hispanic market in the U.S. has represented significant growth. Companies like Discovery Toys have opened up the market to networks of teachers. A.L. Williams opened the market to networks of part-time insurance agents.

The expansion of the great franchiser, McDonald's, opens an interesting parallel to the growth opportunities abroad for American consumer products. The ratios abroad of people to McDonald's restaurants suggests the pattern of expansion possibilities, and also suggests the market won't become saturated for America's most famous consumer product, the McDonald's hamburger.
Ratio of people to McDonald's restaurants
U.S. 27 thousand to 1
Canada 40 thousand to 1
Australia 47 thousand to 1
England 108 thousand to 1
Japan 124 thousand to 1
Germany 177 thousand to 1
Just as for networkers, the world is waiting for McDonalds. Although networkers sell every type of consumer product imaginable, a fact of every day life about the core products of the industry, health products and cosmetics, says much about saturation of the opportunity to sell products. Walk onto the first floor of any department store and note it is almost entirely filled with cosmetics counters. Likewise note the health and nutritional section of every major supermarket chain. As long as you see these departments, you will know there is still plenty of market for networkers.
So next time the saturation theory comes up, tell them about Amway and Avon. Tell them about Go-Re-Mar. Tell them about Big Macs.  Source:  MLMLegal


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