Wednesday, June 15, 2016

From John




ATTENTION BUSINESS OWNER:  want to reduce operational costs and increase profits?


Digital World offers YOU a way to recover, recapture, reduce and save money on your top business expenses.  Digital World Audits Serve Many Industries:

DW is known for excellence in merchant card processing, but we also offer a wide variety of merchant solutions to a wide variety of industries. We bring complex specialized tax incentives to small and midsize business owners, without a hassle. We understand most owners are focused on their core business, and do not have the time or resources to look for available programs.  We have hundreds of specialists available to work for you!

Our team understands the value of your time, and will work quickly to determine which programs you may qualify for. In as little as 15 minutes we can determine if you qualify for any programs, and even provide an estimate of how much benefit you may be looking at.

If you meet any of the following criteria:
  • Own Commercial Property
  • Directly Employ U.S. Staff
  • Pay Real or Personal Property Tax
  • Pay State or Federal Income Tax
You should call us today!

Our programs, from hiring incentives to credit card processing and everything in between, fit each businesses’ special needs, while delivering outstanding customer service, superior rates, and state-of-the-art technology. We have over 15 years of successful business-to-business experience. With our excellent support, our free equipment offer, and our unique 45-day and $500 guarantees, we give both honesty and integrity.  A+ rating with Better Business Bureau!

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CONTACT:   

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Feel free to copy-and-paste the above for your own biz building!  

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Congratulations to all the Agents who have signed on new Merchants this week!  You guys (and girls) are amazing!  Neat story:  an Agent worked with a private school last year to get them as a Merchant....apps were sent back and forth but the 'deal' was never signed.  That was last year this time.  

Last week, school reconnects with Agent and sent along the app they had held onto since last year!  Agent got them a current app which they have completed and submitted.  

Lesson:  just get your info out to all the merchants you want to -- you never know when they will get everything in but sooner or later, watch out!

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FROM CO-FOUNDER JOHN DANIELS:


You might want to get this out to everyone. If you remember I talked about the fact that everyone would wait to the last minute and the thing that would move them was the bad publications. That is starting to happen that is why it was important to get those post cards in the hands of  the merchants because there will be many, many, more articles about merchants having to pay all the fraud. It is coming. It took a little longer than what I predicted, Jan, & Feb.



09
JUN 16
There’s the Beef: Wendy’s Breach Numbers About to Get Much Meatier
When news broke last month that the credit card breach at fast food chain Wendy’s impacted fewer than 300 out of the company’s 5,800 locations, the response from many readers was, “Where’s the Breach?” 
Today, Wendy’s said thenumber of stores impacted by the breach is “significantly higher” and that the intrusion may not yet be contained.
On January 27, 2016, this publication was the first to report thatWendy’s was investigating a card breach. In mid-May, the company announced in its first quarter financial statement that the fraud impacted just five percent of stores.
But since that announcement last month, a number of sources in the fraud and banking community have complained to this author that there was no way the Wendy’s breach only affected five percent of stores — given the volume of fraudthat the banks have traced back to Wendy’s customers.
What’s more, some of those same sources said they were certain the breach was still ongoing well after Wendy’s made the five percent claim in May.
Today, Wendy’s acknowledged in a statement that the breach is now expected to be “considerably higher than the 300 restaurants already implicated.” Company spokesman Bob Bertini declined to be more specific about the number ofstores involved, citing an ongoing investigation. Bertini also declined to say whether the company is confident that thebreach has been contained.
“Wherever we are finding it we’ve taken action,” he said. “But we can’t rule out that there aren’t others.”

The company also emphasized that all of the breached stores were franchised — not company-run — entities. Here is the statement that Wendy’s provided to KrebsOnSecurity, in its entirety:
Based on the preliminary findings of the previously-disclosed investigation, the Company reported on May 11 that malware had been discovered on the point of sale (POS) system at fewer than 300 franchised North America Wendy’srestaurants. An additional 50 franchise restaurants were also suspected of experiencing, or had been found to have,other cybersecurity issues. As a result of these issues, the Company directed its investigator to continue to investigate.
Iand the number of franchise restaurants impacted by these cybersecurity attacks is
now expected to be considerably higher than the 300 restaurants already implicated. To date, there has been no
indication in the ongoing investigation that any Company-operated restaurants were impacted by this activity.
Many franchisees and operators throughout the retail and restaurant industries contract with third-party service
providers to maintain and support their POS systems. The Company believes this series of cybersecurity attacks
resulted from certain service providers’ remote access credentials being compromised, allowing access to the POS
system in certain franchise restaurants serviced by those providers.
The malware used by attackers is highly sophisticated in nature and extremely difficult to detect. Upon detecting the
new variant of malware in recent days, the Company has already disabled it in all franchise restaurants where it has
been discovered, and the Company continues to work aggressively with its experts and federal law enforcement to
continue its investigation.
Customers may call a toll-free number (888-846- 9467) or emailPaymentCardUpdate@wendys.com with specific
questions.
Wendy’s statement that the attackers got access by stealing credentials that allowed remote access to point-of-sale
terminals should hardly be surprising: The vast majority of the breaches involving restaurant and hospitality chains
over the past few years have been tied to hacked remote access accounts that POS service providers use to remotely
manage the devices.
Wednesday’s story about a point-of-sale botnet that has stolen at least 1.2 million credit cards from more than 100
Cici’s Pizza locations and other restaurants noted that Cici’s point-of-sale provider believes the attackers in this case
used social engineering and remote access tools to compromise and maintain control over hacked cash registers.
Once the attackers have their malware loaded onto the point-of-sale devices, they can remotely capture data from each
card swiped at that cash register. Thieves can then sell the data to crooks who specialize in encoding the stolen data
onto any card with a magnetic stripe, and using the cards to buy gift cards and high-priced goods from big-box stores
like Target and Best Buy.
Many retailers are now moving to install card readers that can handle transactions from more secure chip-based credit
and debit cards, which are far more expensive for thieves to clone.
Gavin Waugh, vice president and treasurer at The Wendy’s Company, declined to say whether Wendy’s has any
timetable for deploying chip-based readers across it’s fleet of stores — the vast majority of which are franchise
operations.

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