How did the alliance between DW and IBSP come about? Here's Jim Colip to share the story:
Not getting where you want to be with your business? Maybe it's time to burn a few boats -- a lesson from history:
It was the year 1519 and Hernán Cortés, with some 600 Spaniards, 16 or so horses and 11 boats, had landed on a vast inland plateau called, Mexico. The Spanish conquistador and his men were about to embark on a conquest of an empire that hoarded some of the world’s greatest treasure. Gold, silver and precious Aztec jewels were just some of that treasure.
But, with only 600 men — none of whom had protective armour – conquering an empire so extensive in its territories could only be undertaken by a man with a death wish. This daring undertaking was made even more insurmountable by the fact that for more than 600 years, conquerors with far more resources at their disposal who attempted to colonize the Yucatan Peninsula, never succeeded. Hernán Cortés was well-aware of this fact. And it was for this reason, that he took a different approach when he landed on the land of the Mayans.
Instead of charging through cities and forcing his men into immediate battle, Hernán Cortés stayed on the beach and awoke the souls of his men with emblazoned speeches. His speeches were ingeniously designed to urge on the spirit of adventure and invoke the thirst of lifetimes of fortune amongst his troops. His orations bore fruit, for what was supposedly a military exploit, now bore the appearance of extravagant romance in the imaginations of Cortés’ troops.But, ironically, it would only just be 3 words which Cortés’ murmured that would change the history of the New World. As they marched inland to face their enemies, Cortés ordered, “Burn the boats.”
It was a decision that should have backfired. For if Cortés and his men were on the brink of defeat, there wasn’t an exit strategy in place to save their lives. Remarkably though, the command to burn the boats had an opposite effect on his men because now, they were left with only 2 choices — die, or ensure victory. And fight they did.
We know how Cortés’ decision to burn his boats panned out. Hernán Cortés became the first man in 600 years to successfully conquer Mexico.
What boats are holding you back from filling your saddlebags with residual processing revenue? Might be time to fire up a couple!