From John Daniels, update on fraud for those merchants without chip readers: (copy and paste for your merchants to read)

PAYTHINK
It Is Possible for Merchants to Accelerate Chip Card Acceptance
By Xavier Giandominici

June 16, 2016


Despite some early success, it can’t be ignored that there are still many merchants that cannot accept EMV chip cards.

That's not because they haven’t started their migration, but because the payments applications developed by their VAR, ISO and ISV partners or themselves have not yet been certified.

Now, merchants are starting to see their chargebacks mount—chargebacks for card-present transactions increased 50% following the liability shift. While not all chargebacks are due to the chip card migration, it has become a significant point of motivation for merchants in trying to accelerate their chip card acceptance programs.

With this surge of organizations now trying to get through the testing and certification process, they have overwhelmed the industry's resources and created a certification backlog. But this isn’t the only reason for the backlog— we’re also seeing that when many merchants finally get to the front of the certification “rush hour” line their application fails to pass certification.

This not only frustrates the merchant and delays their plans of chip card acceptance, it also compounds the traffic jam and makes the backlog problem worse. When an organization fails the certification test, acquirers and other certifying entities need to spend more time with them to identify why they failed and assist them in resolving the problem. Eventually, the certification has to be resubmitted, further stressing the capacity.

The good news is, there is something merchants can do to not only make their trip through the certification backlog more successful, but make it successful the first time: call a DW Agent!

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