It's back to school, kids! Time for you to be learning what you're doing! There's a great little video I just discovered in the interface called "Merchant Services 101".
It's brief, very well done and actually answers a couple of lingering questions that I have had about chargebacks. Love the training! There is always something new in there: and you don't have to do it all at one time but it's fun every so often to get in there and look at one of the training videos.... the Pivotal app training is really helpful. We love Jessica:)
Make some time to watch a vid from your interface today!
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Meanwhile, back at the EMV ranch...
Mr. Merchant: Help protect your customers and your business
When it comes to enhanced
security for your customers, chip-activated terminals are taking things
to a whole new level. So how does it work? Chip cards and chip-activated
terminals work together to protect in-store payments. A unique one-time
code is generated behind-the-scenes that is needed for the transaction
to be approved—a feature that is virtually impossible to replicate in
counterfeit cards. It’s easy for your customers to use and for you to
adopt.
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EMV MYTH #2:
Myth 2: Merchants are required by the government to upgrade to EMV-enabled systems by October 2015.
Verdict: False.
Last year, President Obama announced that payment card providers must issue secure chip-and-pin cards to their customers by October of this year. At that point, liability for fraudulent transactions will shift from the credit card provider to the merchant, if the merchant hasn't upgraded their system to read EMV-enabled cards.
According to a new report by POS system provider Lightspeed, 45 percent of retailers are poised to miss this deadline, either because they don't understand the new rules around EMV or they don't want to spend the time or money upgrading their system. But contrary to a common misconception, the government's October deadline only applies to card issuers — merchants are not required to upgrade their systems by then, although they would be smart to if they wish to reduce their own liability.
- See more at: http://www.businessnewsdaily.com/8087-emv-facts-and-myths.html#sthash.vS9gv0VP.dpuf
Verdict: False.
Last year, President Obama announced that payment card providers must issue secure chip-and-pin cards to their customers by October of this year. At that point, liability for fraudulent transactions will shift from the credit card provider to the merchant, if the merchant hasn't upgraded their system to read EMV-enabled cards.
According to a new report by POS system provider Lightspeed, 45 percent of retailers are poised to miss this deadline, either because they don't understand the new rules around EMV or they don't want to spend the time or money upgrading their system. But contrary to a common misconception, the government's October deadline only applies to card issuers — merchants are not required to upgrade their systems by then, although they would be smart to if they wish to reduce their own liability.
- See more at: http://www.businessnewsdaily.com/8087-emv-facts-and-myths.html#sthash.vS9gv0VP.dpuf
Myth 2: Merchants are required by the government to upgrade to EMV-enabled systems by October 2015.
Verdict: False.
Last year, President Obama announced that payment card providers must issue secure chip-and-pin cards to their customers by October of this year. At that point, liability for fraudulent transactions will shift from the credit card provider to the merchant, if the merchant hasn't upgraded their system to read EMV-enabled cards.
- See more at: http://www.businessnewsdaily.com/8087-emv-facts-and-myths.html#sthash.vS9gv0VP.dpuf
Verdict: False.
Last year, President Obama announced that payment card providers must issue secure chip-and-pin cards to their customers by October of this year. At that point, liability for fraudulent transactions will shift from the credit card provider to the merchant, if the merchant hasn't upgraded their system to read EMV-enabled cards.
- See more at: http://www.businessnewsdaily.com/8087-emv-facts-and-myths.html#sthash.vS9gv0VP.dpuf
Myth 2: Merchants are required by the government to upgrade to EMV-enabled systems by October 2015.
Verdict: False.
Last year, President Obama announced that payment card providers must issue secure chip-and-pin cards to their customers by October of this year. At that point, liability for fraudulent transactions will shift from the credit card provider to the merchant, if the merchant hasn't upgraded their system to read EMV-enabled cards.
- See more here.
************Myth 2: Merchants are required by the government to upgrade to EMV-enabled systems by October 2015.
Verdict: False.
Last year, President Obama announced that payment card providers must issue secure chip-and-pin cards to their customers by October of this year. At that point, liability for fraudulent transactions will shift from the credit card provider to the merchant, if the merchant hasn't upgraded their system to read EMV-enabled cards.
According to a new report by POS system provider Lightspeed, 45 percent of retailers are poised to miss this deadline, either because they don't understand the new rules around EMV or they don't want to spend the time or money upgrading their system. But contrary to a common misconception, the government's October deadline only applies to card issuers — merchants are not required to upgrade their systems by then, although they would be smart to if they wish to reduce their own liability.
- See more at: http://www.businessnewsdaily.com/8087-emv-facts-and-myths.html#sthash.vS9gv0VP.dpufMyth 2: Merchants are required by the government to upgrade to EMV-enabled systems by October 2015.
Verdict: False.
Last year, President Obama announced that payment card providers must issue secure chip-and-pin cards to their customers by October of this year. At that point, liability for fraudulent transactions will shift from the credit card provider to the merchant, if the merchant hasn't upgraded their system to read EMV-enabled cards.
According to a new report by POS system provider Lightspeed, 45 percent of retailers are poised to miss this deadline, either because they don't understand the new rules around EMV or they don't want to spend the time or money upgrading their system. But contrary to a common misconception, the government's October deadline only applies to card issuers — merchants are not required to upgrade their systems by then, although they would be smart to if they wish to reduce their own liability.
- See more at: http://www.businessnewsdaily.com/8087-emv-facts-and-myths.html#sthash.vS9gv0VP.dpuf
ROAD TRIP!!!
Good Tuesday Greetings: DWP is booming with Calif, SC, GA, NC and CO leading States over past 4 days. One Agent enrolling 6 new Agents today. He is x cited bout making $600.
If u r within 200 miles of Sacramento, CA, come to the DWP event TONITE. Barb and I driving more miles than that-one way. Great Webinar last nite and that is best way to show biz across USA! WEBINARS BY REQUEST! MikeLammons via text
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Print and share with your stubborn merchant today!!
The Top 10 Benefits of Credit Cards: Merchants
- Accepting credit cards legitimizes your business.
By displaying the logos of the credit cards you accept at your cash register or on your website, you grab a cardholder’s attention and create in them a sense of trust in your business. They trust the credit card brands enough to carry them in their wallets, and that trust transfers to the merchants who accept them. When they trust you, they’re more likely to buy from you. DWP offers processing solutions by industry to suit all types of businesses.
Accepting credit cards can boost sales.
When you take your business from a cash-only operation to one that accepts credit and debit cards, your potential customer base broadens tremendously. The more customers you attract, the more likely you are to make additional sales.- Accepting credit cards helps level the playing field with your competition.
The businesses with whom you compete are already accepting credit cards, so you really need to take that step in order to survive.
- Credit cards encourage buying in general, and impulse buying in particular.
Shoppers feel in control when they use credit and debit cards. They like being able to complete transactions quickly and easily without having to run to the ATM for cash or write a check, both of which are limited to their available funds. Some studies have indicated that customers tend to spend more when they’re paying with plastic instead of cash, most likely due to the credit line their card provides.
Accepting credit cards can improve your cash flow.
Credit card transactions are processed electronically and settled quickly, with proceeds typically deposited into your bank account by your processor within a couple of days. This means no more waiting for checks to clear, no more billing and waiting to collect from your customers, and less cash to handle.
- Accepting credit cards is practically a requirement if you do business online.
The vast majority of transactions on the Internet are paid for with credit cards. If you are an e-commerce merchant, you can’t afford not to accept plastic.
Accepting credit cards eliminates the risk of accepting a bad check.
One bounced check can take a big chunk out of your profit for the day, not to mention the time wasted tracking down the customer to make good on the sale. Credit card transactions are screened as they are processed to reduce the risk of fraud. You can also rely on a reputable merchant services provider like DWP to deliver secure credit card processing that helps protect you and your customers from data breach and identity theft.
- Credit cards are convenient for shoppers, who seek out merchants that accept them.
Customers want to choose the method of payment that’s most convenient and beneficial for them. Frequently that means credit cards, especially if they offer points, mileage or other awards that are attractive to them. Can you afford to lose a customer just because you don’t offer a credit card option?
Accepting credit cards is a relatively inexpensive business expense.
Credit card processing is a highly-competitive industry today, so you’re likely to find a merchant services package that suits your budget. Credit card processing rates are so low even the smallest mom-and-pop outfit can easily afford to accept credit cards.
- Getting set up to accept credit cards is quick and easy.
At DWP we can process your merchant account application immediately and have you ready to process credit card sales within 24 to 48 hours.
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